Social Media platforms are the fastest growing segments of the internet user population.  New users of Facebook, MySpace, Bebo, Twitter, Linkedin, YouTube, Flickr, and so on, number in the millions daily. Besides the basic benefits of networking, there are a myriad of ways you can utilize and incorporate social media tools into your business to support and enhance such functions as communication, customer service, PR, Marketing, Sales, New business Development, research, education, Human Resources, recruiting, training, and more. 

Boot Camp – Advanced Maneuvers will cover:

• Creation of Live Twitter Case Study
• Integration of a Social Media Campaign
• How do I speak to my audience in Social Media?
• Base Initiative Ideas
• Time Management for Social Media Applications
• ROI (Return on Investment) /ROP (Return on Participation)
• Strategy and Tips for selling Social Media Initiatives to Marketing and Financial Decision Makers (as well as clients)
• Guest Speakers  - Phil Wilson, Partner from Localtone Radio, Comic Twits, & Remain Comm.com, will speak to the transformation of Traditional media to social media, and Julio Ojeda-Zapata, author of Twitter Means Business: How Microblogging Can Help or Hurt Your Company, about his book and why businesses are flocking to Twitter and what they are doing when they get there.

From Facebook to LinkedIn to Twitter to Blogs, you'll have a much better understanding of how to make the world of social networks and interactive Web marketing benefit your business. You will leave this session with new information that benefits your business.  There will be no soliciting at this event but bring business cards and be prepared to network with you peers.

Our presenters are Christopher Lower (co-owner) and Scott Baird (creative director), of Sterling Cross Communications. Chris and Scott have over 30 years of marketing, PR, and strategic consulting between them.  Sterling Cross is the firm behind Social Media campaigns for over a dozen clients including moto-i, The Bailey Consulting Group, Augeo Benefits, Vision Remodeling, Baja-Sol, and several other clients, that do business in both the B2B & B2C space. Their approach to social marketing is how it can best be customized for each business, rather than fitting them into a “packaged campaign”.

You should attend this seminar if:

• You have a Basic understanding of social media
• You have one or more social media accounts
• You are looking to pursue social media marketing tactics to reach your audience
• You want to reach an ever increasing audience of web-savvy customers
• You want to manage your reputation online
• Increase Traffic, Customers, & Business

This will be a hands-on seminar. You are encouraged to bring your laptops as you will be able to start a Twitter account by the end of the session.

Sterling Cross Communications and their media partners: MN Business Magazine, MN Meetings & Events Magazine is pleased to extend this invitation to you. This is a unique opportunity to learn in a small-group setting about the new world of social networks and interactive Web-based marketing. This is truly cutting edge and vital for your company's thriving and surviving in the current marketplace.

Media Sponsors:

MinnestoaBusiness Magazine

Minnesota Meetings+Events Magazine

Boxed Lunch will be provided